Toyota vs. Godzilla
Friday, April 11th, 2008You can run but you cannot hide…
Watching the latest Toyota Tundra commercial, and realizing what it really means, reminds one of watching Mike Tyson fight when he was young…there is a creeping feeling of dread and inevitability concerning the outcome.
Having identified the next automotive frontier to conquer, Toyota has commenced the process of dismantling their opponents, and–in the very best Sun Tzu (legendary general and author of ‘Art of War’) tradition–they are using their own tactics against them. In the long run, it may not matter that U.S. automakers have been building great trucks for decades and still do.