Go for an arresting Claim?
Monday, May 19th, 2008Remember the Wizard of Oz? When the great curtains of the Emerald City
were finally pulled back, Dorothy and her friends found?nothing. Just
a small anxious figure who had until then been able to project a big
confident illusion. Well, advertising people have been hiding a
dreadful secret, they have nothing to hide, nothing to propose, and,
worse still, nothing to support their bombastic illusions!
Listen to an ad man speak and you would not gain the impression of a
master strategist, towering intellect, communications colossus and
business titan whom we underestimate at our peril.