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1. What’s in it for
me? Define the purpose of your e-book
for you and your motivation for writing it. What is your reason for writing it?
What are your goals? (ex: you feel strongly about an issue and need to get it
off your chest.)

2. What’s in it for
the reader? Define the purpose of
your e-book for your reader and what will motivate the reader to read it. What
are you trying to say? What do you want the reader to come away with? (ex: you
learned a valuable lesson from a mistake and want to advise readers what to do
and what not to do. You hope they can learn from your mistakes.)

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Internet marketing is like getting into a fight. Winning requires careful planning and formulation of strategies and not just brute force. If you base your decisions entirely on whims then donít be surprised if the results are just as unexpected and unstable!

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